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As a global customer experience company, forming a diverse and globally connected workforce has always been our goal at Everise. In a fast-paced world, social and technological changes will continue to disrupt different industries, and with the complex situation of today’s work environment, tapping into the potential of our people becomes even more critical. Organizations around the globe need to evolve their business to address the challenges of an increasingly demanding work landscape.

Parks Associates hosted the fourth in their Future of Video series, focusing on retention and churn in Over The Top (OTT) data, in addition to decision-making in video streaming services. Conversations centered around the data that drives content, the usability of platforms, and trends that are being seen in the OTT market.

The most successful consumer-facing brands are those that build vibrant ecosystems around the quality contributions of engaged content creators.
User-generated content (UGC) is considered highly trustworthy, increases conversion, inspires strong brand loyalty, attracts organic search traffic, educates, and provides pre-emptive customer support.

In the digital age, the customer experience industry is constantly evolving. At some point, companies should not just follow current trends, but understand which certain investments can positively impact the future of the industry.

Everise Chief Financial Officer, William Foo, sat down with us for an interview to share his thoughts and observations on the future of the CX industry. He also discusses how companies responded to the COVID pandemic and how Everise managed to achieve business continuity through our early investments in people and technology to evolve amidst an ever-changing business landscape.

Travel and tourism were among the most affected sectors by the COVID-19 pandemic. Global travel restrictions caused a massive decline in international demand for travel, and data from the latest issue of the UNWTO World Tourism Barometer showed that international tourist arrivals fell by 72% in 2020.

At Everise, we believe in continuously evolving our company culture to fit the needs of our Champions and empower them as members of our Everise family. Our leaders guide our people by promoting our inclusive values and inspiring progressive changes for our organization.