The Evolving Digital Media Landscape
Streaming continues to dominate the video consumption of most Americans today. As a result, the streaming market has also become extremely competitive and fragmented. This is why companies and providers are continuously working on developing a strategy that would predict what people want and make their brand be more appealing.
Written with Parks Associates, a leading market research firm for emerging consumer technology, The Evolving Digital Media Landscape details the life stages of video consumption and analyzes trends in the OTT service ecosystem, and offers strategies for providers to succeed now and in the future by perfecting their OTT services for consumers.