Digital Experience

2020 forced many businesses to accelerate their digital transformation and experiment with different technologies as more of their employees working from home. Despite vaccines becoming available, most consumer studies show that people hope to continue working remotely. 

As more people spend more time online,  having a great digital customer experience is essential for brands. When done right it gives brands an edge against their competition. 

Everise sponsored the recent installment of the Future of Video series produced by Parks Associates. Dubbed 'Beyond the Theater: New Windowing Strategies', the focus was on high-profile theatrical films being released in a direct-to-customer format, versus a typical theatrical release. Speakers explored how the future will look regarding the theaters, premium streaming services, and the strategy of the theatrical window of new movies.

To become one of the fastest growing CX solutions and technology companies, Everise needed to digitally transform the inner and outer functions of the company in order to scale effectively. One department we had to work on was finance. To do this, we partnered with Netsuite to update our back-end systems and sustain rapid growth within our operations. 

Among the many impacts of the pandemic on economic life has been the need for brands and customers to figure out how to better interface with one another from a distance. In the short term this usually meant greater reliance on phone and chat-based interactions, however in 2020, the world quickly learned that these services - typically delivered via tightly packed contact centers - were themselves untenable.

The Experience Economy was in full effect, with 76% of consumers agreeing they would rather spend money on experiences over material items. But almost overnight, the pandemic upended this. Consumers now seek out brands who use technology to make their experiences with products and services seamless and contactless, while still retaining a human touch. We are entering the virtual experience economy.