Product Field Testing
Behind every successful product is a systematic field testing that analyzes data to perfect a product prior to its release. Download our case study about this data-based solution.
Clayton Christensen of Harvard Business School said that over 30,000 new consumer products are launched yearly and 80% of them fail. And the reason for failing? Lack of preparation.
Avoid this common pitfall by running a systematic product field testing that looks for opportunities to improve a product before it hits the market.