Chris Greenough

Chief Marketing Officer

Chris is the Chief Marketing Officer for Everise, as well as the co-founder of Hyperlab, now known as Everise DX. As CMO, he is responsible for bringing Everise’s disruptive brand to life and communicating it both internally and externally across all channels. He can also be found evangelizing digital transformation, captivating an audience with data-led examples of how businesses can deliver innovative customer experiences.

Chris’s journey into marketing began when he moved to Malaysia as a Digital Planner for FutureLab Asia in 2011. The firm was later acquired by 360-degree digital services firm APD in 2012 where he advanced as Head of Strategy for Asia. Chris’s pool of knowledge combines digital and marketing strategy, online and traditional advertising, social and digital media, market research, and strategic planning. The culmination of his work reached new heights when he co-founded Hyperlab in 2016 with a unified vision of making Conversational AI the primary interface for automating customer experiences.

Along the way, he has become an award-winning marketing strategist and digital consultant equipped with experiences across different industries and cultures, winning an EFFIE and Mumbrella’s Campaign of the Year, among others. He is also a judge of the Malaysian and APAC EFFIE Awards, STEVIES Awards and is a contributor for Chatbots Magazine, TechinAsia, Marketing Magazine and Customer Think.