Chris Greenough is the VP of Product Marketing & Strategy at Hyperlab, an Everise company. Hyperlab forms part of Everise, a Singapore-based firm that has grown into an almost US$250 million global experience company since its inception only three years ago with over 12,000 Artificial Intelligence (AI)-powered employees powering over 500,000 customer service interactions on a daily basis in 13 locations speaking over 20 different languages. Chris co-founded Hyperlab in 2016 and the firm has gone on to become Southeast Asia's leading Conversational Artificial Intelligence (AI) company. Hyperlab’s Conversational AI Platform allows enterprises to automate and elevate both Customer Experiences (CX) and Employee Experiences (EX). By fusing Robotic Process Automation (RPA) with Artificial Intelligence (AI), Natural Language Processing, speech recognition and contextual awareness, Hyperlab creates a digital workforce that will complement and empower customer service teams globally.
Prior to co-founding Hyperlab, Chris was Head of Strategy for Asia for APD, a digital transformation business where he helped businesses across a range of industries enterprise drive digital transformation projects and creating insight-led, immersive customer experiences. Chris’ marketing experience started in 2011 when he took on a role as Digital Planner with FutureLab in Malaysia.
Hailing from Canada, Chris started off his professional career as a Sous Chef with krave catering inc. where in addition to daily food production and delivery he managed inventory, accounts and business development, securing a contract with WestJet Airlines for the company.