WISMO stands for “Where Is My Order?” This is typically used as an umbrella term for inbound customer queries which is most commonly applied to e-commerce and delivery support. WISMO is a tool used by businesses to set clear consumer expectations throughout their entire sales journey.

Once customers or shoppers checkout their order, the system would predict a date on when can they expect to receive their orders. The process usually involved sending proactive email updates to let the customer know the status of their orders. There must also have event-triggered notifications in case there are any issues that may cause a delay in the delivery of the goods. Generally, WISMO allows customers to monitor and track the process of their order in real-time without them having to call or reach out to stores and delivery services.


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