IBTM World’s Trends Watch Report 2019 defines Virtual Experience Economy as the next iteration of the Experience Economy. It is poised to drive business growth through virtual events. It seeks to accelerate the merging of digital and live events in the years to come, with the possibility of making permanent changes on consumer preferences even after the pandemic.
Virtual Experience Economy isn’t just about using technology, it’s about ensuring that technology is adding real value. It’s more than just gimmicks and tricks, it’s about technology with purpose, plus creativity that is genuinely astonishing.