User-generated Content, often referred as UGC, is any form of original content created by the consumers or audience of a brand. This type of content varies widely, and can cover anything from product reviews, blog posts, photos, or even comments. Companies can use these for promoting their brand or product on their social sites or websites. UGC helps online visitors learn about your business and give them reassurance about your brand since user-generated content is often considered more authentic and trustworthy than company-generated marketing.
Everise is an expert at moderating user-generated content, in ways that both protect your users and produce an outstanding experience for contributors.
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