Dogfooding

Technology companies use the phrase “dogfooding” when they refer to the use of newly developed products or services by their own employee’s; in other words, the company is eating their own dog food. This enables developers to get a chance to solve product-related problems before releasing the product to consumers. Improving the quality and usability of the product is the primary objective behind this process. One of the biggest benefits of dogfooding is that it shows the company’s confidence in its products.

The term “dogfooding” was first introduced by Microsoft manager Paul Maritz in 1988. During this time, Maritz challenge all the Microsoft employees to increase the internal usage of the company’s product.

 

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