Champion/Challenger Model

What is “champion/challenger strategy“?

The champion/challenger model is a method that utilizes different approaches to test predictive models in a production environment. From a marketing perspective, it has a similar concept to A/B testing. With this technique, businesses can implement and experiment on a decision using different approaches to monitor and measure the results and find out which method works better. In the CX outsourcing industry, it is a common model used to compare how competing businesses can improve customer satisfaction.

Everise’s entrepreneurial spirit and innovative culture actively supports a champion/challenger model. Our clients are never more than one step away from Everise’s executive leadership, who are famously effective at achieving rapid resolution to client concerns.


Related insights and studies: