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The Experience Economy was in full effect, with 76% of consumers agreeing they would rather spend money on experiences over material items. But almost overnight, the pandemic upended this. Consumers now seek out brands who use technology to make their experiences with products and services seamless and contactless, while still retaining a human touch. We are entering the virtual experience economy. On 19 November 2020, Nearshore Americas hosted a live webinar with Everise and Bright Pattern about how brands can evolve and capitalize on this new era – the virtual experience economy. Everise EVP of Operations, Jeremy Jepperson, along with Bright Pattern’s SVP of Marketing, Ted Hunting, and Founder of Next Coast Media & Nearshore Americas, Kirk Laughlin, shared their first-hand experience and best practises that many top brands are utilizing to capitalize and evolve into the new experience age.